Search Engine Optimization Technique of Choice

Search Engine Optimization is the technique of ranking a web page or site high in the free search engines listings.

The Search Engine Optimization effort evolves optimizing the various tags in the html such as the title tag, headers, alt tags, anchor text, keywords and more.

There are onsite and offsite Search Engine Optimization that both play a big part in your SEO endeavor.

Onsite returns to the tags describe above as well as the content, navigation, and many other factors.

Offsite returns to links from other sites pointing to yours. For some search engines this can also include how many visitors you receive, how they click on various links and more.

You can tune up your website by using keyword research, key phrase placement in your Meta tags and content, and the application of special formatting such as headers, bold and bullets.

Beside online optimization, you also want to do offline optimization. This will include regular practices such as submitting to directories, writing press releases, submitting articles, and getting other links pointing back to your site.

White Hat SEO is optimizing your web pages in an ethical way so that they rank better in the search engines.

Black Hat SEO is using tricky and unethical practices to try and get higher rankings.

The search engine understandably does not like Black Hat techniques. Be sure to only use the white hat techniques.

Some people strongly think that Pay-per-click may lead to a quicker conversion rate and earn them money more quickly. There is a place for paid advertising, but you are missing out on a potential broad audience who trusts a site more that is perceived as relevant but does not have to pay for promoting. Search Engine Optimization is vital for your website. You can save a lot of capital by not having to rely entirely on paid advertising, and you ever reach a wider audience.

If you are considering entering the world of Internet Marketing and making money online, you want to understand how Search Engine Optimization works, otherwise you will not know how to make your site seen by your target audience. Even if you end up outsourcing all or part of your SEO activities, a working knowledge of SEO will help you decide if the company or individuals you are working with is reputable.

Some people believe that SEO is difficult and being ranked well by search engines is near impossible. That's not true. Anyone can vastly improve their position in search engines. It's not very difficult. You just have to know what to do and apply it. To make a search engine positioning campaign worthwhile, however, you must have the right information The dynamic nature of the Internet means that various types of listings are displayed in search engines result pages, which mainly include pay per click advertisements, paid inclusion listings and organic search results. SEO focus on advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords.

SEO Consulting For Big Brand Companies – 16 Guidelines For SEO Consultants to Beat the Competition

While the basic principles of SEO strategies are the same for most websites, there are certain techniques and strategies on which SEO consultants need to emphasize more when optimizing big brand web sites. An SEO consultant when selecting between different SEO services for big brand websites should apply strict planning and proven strategies that must be tailored to the specific needs of every web site.

1 – Establish your Authority:

Big brand web sites must establish their expertise in the field they are serving. Authority is recognized by both human visitors and search engine spiders by proving that their websites are the source of valuable information in their fields. Big brand websites must contain many pages dedicated primarily to providing useful knowledge to their clients. It can be in the form of a glossary of terms, frequently asked questions or tips and advices to their customers. The content of these pages must be of high quality and perfectly optimized for different keywords.

2 – Create semantic theming and siloing:

It is vital to create semantic branding for big brand websites by rearranging their pages and their internal link structure to represent clear categories that can be easily recognizable by both human visitors and search engine spiders.

An SEO consultant should divide the pages of the website into categories or groups. Each category must contain pages with closely related subjects and keywords. For each category there should be an index page where all the other pages of the same category will link to and the category index page will link back to them. Each category index page must have at least 5 – 10 pages from the same category pointing links to it with different relevant keywords as anchor text for these links.

Each category index page will link to the home page and the home page will link back to this category index page. You can create cross links between pages of the same category, but not between pages of different categories.

This type of internal link arrangement will increase the topical relevancy of every page and improve its search engine rankings.

3 – Review and clean out pages that are off topic:

After establishing the theming structure of the website, review every page and rewrite it removing all information that is not related to the specific topic or category where this page belongs to.

4 – Number of indexed pages and content:

SEO Consultants should match the amount of indexed pages and their content in big brand web sites to the amount of indexed pages and their content in the competitor's websites. If the pages of the competitor's websites have 500 words each, you should not have only 100 words in each of your pages. Your competitor's websites will look more authoritative.

5 – On-page optimization:

Proper on-page optimization will put the most relevant keywords where the search engine spiders go looking. Use long-tailed keywords as frequently as possible in the different pages according to the semantic theming of the website.

6 – Rewrite title tags and description metatags:

Big brand websites with thousands of pages typically have many duplicate title tags and description metatags. Rewrite unique title tag and description metatags for every page using keywords relevant to every page to enforce the new theming design of the whole website.

7 – Improve HTML Code:

Over years and with many configurations and additions, the big brand websites typically accumulate a lot of bad HTML coding. Clean up the code and make all links absolute as this gives the pages more relevancies when visited by search engine spiders.

8. Add footer links:

Using links in the footer of the pages is an effective method to strengthen the anchor text for the main pages and enhance the themic structure of the whole website.

9. Finish on-page optimization before starting off-page optimization:

Do not attempt to do any off page search engine optimization before you finish on-page optimization to a reasonable level. First fix the content and internal linking structure as much as you can. It does not make any sense to get more potential customers or search engine spiders visiting a big website which is completely messed up.

10 – Build high quality back links:

One of the biggest challenges to any SEO consultant is to acquire high quality back links from respectable sites. SEO consultants must avoid buying links that will lose its value over time. They should concentrate most of their energy on getting such links from relevant websites and ask for anchor text relevant to their subjects.

11 – Combine organic SEO campaign with PPC:

Combine organic SEO campaign with different forms of paid advertising like paid placement, contextual advertising, and paid inclusion in different search engines.

12 – Implement a fully optimized blog on the web sites:

Big brand websites need at least one blog to engage its customers more in their news and events and to drive more relevant links to the pages of the main website. Many big brand companies have more than 5 well maintained blogs.

Continuously add new content to the blog to increase spider activity which will spread to the whole site. It will also attract a steady stream of readers and potential customers.

13 – Social media marketing (SMM):

An SEO consultant providing SEO services to a big brand company must establish a strong presence of this brand name in different social media sites like Twitter, Facebook and LinkedIn. He should also encourage sales and marketing personnel to get involved in the discussions around their brand, products and services.

14 – Reputation management:

SEO Consultants should consistently monitor the brand reputation on the internet to take quick actions so that they can resolve any problems stated by customers in any website. There are different software programs available to enable companies to monitor and track any indication of their brand on the internet.

15. Publish highly optimized press releases:

Big brand companies should regularly publish highly optimized press releases about different activities, events, new products or services. This will emphasize their authority and enhance visibility.

16 – Monitor and track your progress:

SEO consultants must have a set of tools to allow them to monitor and track their progress in the different aspects of their SEO campaign and to detect every possible change in the progress of their search engine optimization planes. Start by establishing a base line to know where you are concerned ranking, link popularity, convergence rates and other metrics.

Creating an aggressive search engine marketing (SEM) campaign for a big brand website with tens of thousands of pages typically needs a meticulous SEO plan that takes all search engine optimization problems into consideration. An SEO consultant should continually interpret and evaluate the results to adjust his strategies accordingly.

Pros And Cons Of Being A Tattoo Designer

Tattoo designers are one of the most well paid jobs in the industry. However, it is not that easy to a successful tattoo designer. Unless you really have the passion for the art, you can’t be very successful. Here are a few pros and cons of being a tattoo artist.

Pros

Being a tattoo designer has its pros, especially if you love your profession. It is satisfying to see your creativity getting inked on someone else’s body. It is interesting to note how people trust you completely as far as their safety and looks are concerned. If you take your jobs seriously, you will have a large number of clients following you. Even though there will be competition, you will be able to set your own mark in this niche.

Moneywise, like any other business, tattoo artists have highs as well as lows. When you have those ‘high’ times, money flow is fantastic. And it will be your good money managing skills that will help you in the end.

Before you become a full-fledged tattoo designer, you need to be an apprentice of an established tattoo designer. Most of the established tattoo designers love to help the youngsters. You will spend time cleaning and sterilizing their equipment or simply helping them to modify the designs. In the beginning you will be required to create designs on leather. Later you will be asked to work on human skin. This entire process will make you come close to the world of tattooing.

This is a life-long career, which will bring satisfaction to you. Your self-expression is at its best, and if you are giving quality work, your clients will be impressed and come back to you.

You get to meet like-minded people, people who are amazingly artistic and creative, who will have their opinions but would appreciate that you have the right to be in this industry.

Cons

Being a tattoo designer has its share of cons. Establishing yourself in the industry as a recognized artist can be a cumbersome uphill journey. Competition is very high. There are so many aspiring tattoo designers that you will be surprised to know, and creating your mark amongst them would not be an easy task.

Besides that there are so many expenses to take care of. For example you need to maintain sterilized equipment, you have to source and maintain equipment, you have to source all your drawing and art material. If you want to be a custom tattoo artist, then you have to always keep looking for great designs and either modify them or just practice your own skills by drawing, drawing and more drawing!

While money flow may be really good when the business is in boom, it may dwindle during holiday seasons when people go out of the town. It is at this time you have to manage your money in a way that you sustain your business as well as yourself. At those times you would love to ink any person who comes to you, as business is slow.

Overall, if you want to be a tattoo designer, patience is key to it.

Pain and Pleasure – The Inspiration For Weight Loss Success

We sometimes feel frustrated because we do not do anything about our weight issues. We become lazy and uninspired to do anything about it. What is that that gets some people moving towards their weight loss goals. We see these people moving and nothing stops them from achieving their goals. Their focus is laser like. Their focus is guiding them to their destination with resolve.

How can you have this type of focus? How can you be inspired to do something about your weight issues?

Pain and pleasure
The key is hidden in your tolerance to pain and what you experience as pleasure. When it comes to weight loss, many people do not act until there is so much pain that it forces them to act. For example, when your doctor tells you that you must lose weight or else you could die what would you do? How motivated is that for you to change? It all depends on what you experience as pain and pleasure.

For some, the pain of innocent death is so painful that the pain and sacrifice of exercise is worth it to stay alive. These people will put off pleasure to experience pain. They will experience pain first and pleasure afterwards.

The wrong order is to experience pleasure first and then pain. This order will keep you overweight and frustrated. Let's see examples as to how this works.

Pain and then pleasure
You might be in a situation where everyone around you is eating unhealthy foods and you want to stay committed to your weight loss goals by avoiding unhealthy foods. The pain of passing up great tasting food is powerful but you do not give in. Not to mention the pressure you'll receive by the offers of food. You'll experience pleasure afterwards knowing that you did not sabotage. You keep your integrity and your self-esteem is maintained if not increased. You do not experience feelings of guilt. Another word for this type of behavior is called delayed gratification. Where you purposefully delay gratifying things that will sabotage you to experience pleasure later.

Pleasure and then pain
Let's take the same scenario and say you wanted to experience pleasure first by eating unhealthy foods. The pleasure in enjoying the taste of the unhealthy food is powerful. So powerful that you do not delay the gratification. As time goes by you feel the guilty of eating unhealthy foods. You feel fat, sluggish and slow. You wonder then why you do not have discipline to say no. This is the experience of feeling the pain afterwards.

The point here is to experience the pain first and then feel the pleasure. Delay gratification is due process. It's essential to apply the technique of pain and pleasure. Practice delaying gratification so that you do not sabotage. That's what it's all about. You must practice this technique to be successful when it comes to weight loss. It's your choice. What are you going to choose?

Josue